Local SEO for Real Estate Agents

Local seo for real estate agents must prioritize local SEO to maximize their online exposure, get listed in Google’s critical 3-pack maps listings and drive new leads from the search engine. By optimizing their websites for local searches (like “real estate agent near me”), brokerages can attract a higher percentage of potential sellers researching agents active in their specific area.

Start by identifying keywords that match buyer intent and incorporating them throughout your website. A free tool like Ahrefs can help you analyze the competition for a keyword, its search volume over time and how difficult it will be to rank for (keyword difficulty). Use these keywords strategically, and avoid placing too many of them on one page, as this is considered keyword stuffing and can hurt your rankings.

Local SEO Tactics for Real Estate Agents: Dominate Your Neighborhood

Claim and optimize your Google My Business profile and make sure it accurately reflects your brand, name, address and phone number (NAP). Include the service areas you cover in your profile’s business description (e.g., a specific city or neighborhood) and be consistent with this information on your website and citations. Encourage your clients to leave reviews on Google and Yelp to strengthen these signals.

Run a full SEO audit and fix any errors on your site that are keeping it from ranking. Also, make a commitment to create content consistently and on topics that your target audience will find valuable, like real estate market reports, home valuation guides, and FAQs about buying and selling homes.