How a Real Estate Agent Can Use Snapchat to Market to Buyers

Snapchat is a mobile application that lets users take 10-second photos and videos and enhance them with filters, stickers, emojis, text, and more. Snapchat also allows advertisers to build URLs and products into their ads, as well as create custom branded geofilters that show up when users are in specific locations. Real estate agents can use the app to connect with buyers in real time and offer on-demand tours and consultations—great for building rapport and gaining trust.

While many snapchat experts are still experimenting with Snapchat, those who’ve successfully implemented the platform have found that it has several unique benefits. For example, the social media agency VaynerMedia uses Snapchat to promote influencers and client events—and even as a way to recruit Generation Y talent.

Snapchat Experts: Unveiling the Secrets of Success

Another agency that’s made Snapchat work for them is AdvertiseMint, which has created effective campaigns for clients ranging from hearing aid companies to retirement homes. They’ve done so by leveraging the Snapchat API to create ad campaigns that drive traffic to website conversions, and by using Snapchat’s native geofilter feature to highlight office and client events.

Snapchat’s ad formats allow for customization that seamlessly melds with users’ natural experience on the platform—which is ideal for marketing an upcoming event or new product launch. In addition to the Snapchat API, advertisers can rely on tools like goal-based bidding and Campaign Lab to maximize performance and ensure that their ads meet advertising goals.