11, Dec 2023
What Is a Franchise Consultant?

When you are in the early stages of your franchise search, it is often beneficial to hire a professional to help you find a great fit. But, if you do, you need to understand what exactly a franchise consultant is so you don’t end up with one of the “bad ones.”

What is a franchise consultant , a good franchise consultant will help you get clear direction on your business goals and then guide you through the process of finding a franchise that fits them. That way, you can make an informed decision that will set you up for success.

A bad franchise consultant, on the other hand, will likely have a very hard sell approach. Because they work on a commission basis, they are only going to spend their time with someone who will make them money. And if they think you are not serious about buying a franchise, or are only a “tire-kicker,” then they won’t waste their time with you.

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Additionally, a lot of franchise consultants will automatically register their candidates with every brand that they have presented them to, even if the candidate has not agreed to get contacted by the franchisor. This can cause problems down the road, as the candidate might receive calls or emails from franchises that they have no interest in. This can be frustrating, and in the best case scenario, it will only delay their decision. However, at the worst, it could potentially lead to a bad experience and an unpleasant termination of the candidate-consultant relationship.

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